... comparable to Sports World, Nike Town, etc., that are already operational in the US.
Furthermore, the advertising and promotion budgets of the various partners can be bundled in order to address an even larger audience. It goes without saying that a group of ten or more companies centered around the same theme forms a strategic alliance that serves the same audience, so that overall advertising cost can be used efficiently for a joint marketing plan. Only by teaming up can we ensure that all companies will receive the attention they deserve because the promotion budget will be tenfold and therefore allow us to address a larger audience than any single company could on its own.

MusicPlanet® looks set to become an on-going trade fair of the music sector for the general public.

MusicPlanet® Cafe

The MusicPlanet® project deliberately leaves room for resting places in the guise of specialty bars and restaurants to round out the ultimate shopping experience. It goes without saying that these bars and restaurants must fit in with the MusicPlanet® concept, which means that they need to styled in such a way as to attract visitors-consumers-clients-musicians. We are planning on using lots of elements from the world of music. By exhibiting a number of instruments signed by major artists, we can create a showbusiness atmosphere that uses the best elements from 'Hard Rock Cafe', 'Harley Davidson Cafe', and 'Planet Hollywood'... "Hollywood Cafe" can be used effectively by all partners involved in the project because it will be the meeting place for clients and shopkeepers/employees alike, thereby intensifying the relationship between suppliers and customers. A central 'Guest Stage' will allow all visitors to introduce themselves musically on a free-stage basis. MusicPlanet® is actively looking for bartenders and restaurant owners that think along our lines. Interested, or know someone who might be? Background