Such a prestigious plan was not dreamed up in one day, of course. It is the logical consequence of a number of trends.
The basic element comes from the shopping mall concept.
Shopping malls were invented in the US. Europeans are only just warming up to the idea. At this moment, only Wijnegem Shopping Center qualifies as true conglomerate of retail concentration in Belgium. Thank to the unique atmosphere and modern styling, shopping malls attract countless customers that appreciate the benefits of finding everything in one place.
A second element is derived from the shopping streets so typical of Belgium. There again, you find a concentration of retail stores related to one another. This phenomenon has been around for quite some time: Antwerp is the home to the diamond sector, restaurants are all in the same area, you go to the Meir to buy shoes, etc. Thanks to the one-stop approach, consumers know where to go and are sure to find exactly what they want.
Nashville, USA, was the place where the CEO of A Pip's Music first realized that piecing these elements together actually made a lot of sense. Nashville is already being marketed as Music City #1, so that anyone even remotely connected to the music industry wants to set up shop in this city! Musicians, singers, artists, record labels, etc., are all based in Nashville, Music City #1...!
The entire distribution sector has been in constant upward movement. Consumers seem to trust only mega stores or "names", be they franchising networks or groups. One-stop shopping has become the buzzword. And that is precisely what MusicPlanet® is all about.

OK, but why Deinze?
We have given it serious thought, and are now sure that Deinze is the ideal place for such a project. This town is the place where the two major Belgian freeways meet: the E40 and he E17 provide fast and excellent access. This means that Deinze is easy to reach from all major Belgian cities.
Furthermore, the E17 leads straight to the North of France and its metropolis Lille (more than 1 million inhabitants). And Lille is only 30 minutes away.
Deinze's status as tourist center allows us to be open on Sunday, which is a major advantage! Furthermore, Deinze is also famous for its shopping malls and mega stores in other sectors. And let us not forget that Deinze has more to offer than just shopping facilities. The relaxed and pleasant atmosphere of the city center, its museum of the Leie area, the recreational park 'De Brielmeersen', and the terraces are all within walking distance of MusicPlanet®. You can take your entire family to Deinze - and keep everybody happy.